News

January 12, 2011

KRAFT FOODSERVICE launches revolutionary new dressings packaging

FOR MORE INFORMATION:
Angela Wiggins
Kraft Foods
847-646-4538

GLENVIEW, IL (January 12, 2012) — On January 1, 2012, Kraft Foodservice launched the YES Pack, a game-changing dressings package designed to deliver unprecedented yield, superior ease, and improved sustainability.

The KRAFT YES Pack - which stands for Yield, Ease and Sustainability - provides foodservice operators with the same delicious KRAFT Dressings they rely on today, in new innovative packaging. The YES Pack has been thoroughly researched and tested and is designed to help operators manage costs and optimize back-of-house efficiencies.

This innovative packaging will help operators easily squeeze out up to 99% of the dressing inside and avoid the messy jug scraping that is common with traditional one-gallon jugs. Top and bottom handles on the package provide faster and more accurate pouring, with reduced spillage. In addition, the unique eco-friendly design can reduce solid waste and costs associated with waste removal.

Available in a 2/1-gallon format, the YES Pack also allows operators to stock a greater variety of flavors with a smaller investment.

To learn more about this groundbreaking new way to deliver high-quality, in-demand KRAFT Dressings visit kraftyespack.com.

About Kraft Foods
Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion. Twelve of the company's iconic brands - Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident - generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business with estimated revenue of $32 billion and a high-margin North American grocery business with estimated revenue of $16 billion, based on 2010 financial results, adjusted for divestitures. The transaction will take at least 12 months to complete, during which time plans regarding the structure, management, governance and other matters will be announced. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit kraftfoodscompany.com and facebook.com/kraftfoodscorporate.

About Kraft Foodservice
Kraft Foodservice is a division of Kraft Foods Global, Inc. (NYSE:KFT), one of the world's largest food and beverage companies. Kraft Foodservice provides a diverse portfolio of brands, marketing and sales expertise and resources to the U.S. foodservice industry. Visit www.kraftfoodservice.com for more information